Luxury Vinyl Flooring

Luxury Vinyl Guide | Luxury Vinyl Brands

Luxury Vinyl Flooring Guide

At Rochester Flooring Kitchen & Bath in Victor and Rochester, NY, we are proud to be a part of such an innovative industry and carry a wide selection of luxury vinyl brands and products. Luxury vinyl continues to be a top choice in flooring for most homeowners today. It is more durable and better looking than it was 20 years ago and makes your home more functional than ever. Come visit our showrooms and speak with one of our flooring professionals who can answer any questions you may have about luxury vinyl.

Luxury vinyl is so popular right now because it is on top of the wood look trend. You’ll get the same detailed natural look and feel of hardwood flooring, but the benefit of it being luxury vinyl. It can also mimic stone and tile flooring. So not only are you saving money, but you now have a new floor that is easy to install and maintain.

Expert Advice - LVT Flooring

Luxury vinyl flooring, or LVT flooring, has become more and more popular in residential and commercial settings. Join our very own Jim Aaron, VP of Merchandising for Carpet One Floor & Home, for some inside information about luxury vinyl.

What is Luxury Vinyl Flooring made of?

Luxury vinyl is made from multiple layers that all play a role in its functionality. The wear layer is where luxury vinyl gets its durability and resistance to scratching and even water. The core of luxury vinyl provides stability and even comes in waterproof options. The bottom layer is capable of sound absorption and also how it gets its slight cushioned feel when walked upon.

Types of Luxury Vinyl

There are a couple of different types of luxury vinyl flooring options, including luxury vinyl tile flooring and luxury vinyl plank flooring. Luxury vinyl planks and tiles are great for replicating authentic natural flooring looks.

shop vinyl plank flooring    shop vinyl tile flooring

Is Luxury Vinyl Flooring Waterproof?

For the most part, all luxury vinyl floors feature resistance to moisture but there are luxury vinyl options that are considered waterproof. Waterproof flooring has a watertight surface and a strong waterproof core that prevents the planks and tiles from ever expanding or contracting when exposed to moisture. This core also stops moisture from reaching the subfloor, and makes wiping up spills easy.

Where can Luxury Vinyl Flooring be Installed?

You can install luxury vinyl floors throughout your home like in living rooms, bedrooms, kitchens and more. In high-traffic or high-moisture areas like bathrooms, however, we do recommend choosing a waterproof luxury vinyl floor. Other places you can install luxury vinyl are basements, entryways, and even your hallways.

Our Luxury Vinyl Selection

We are your local source for all things flooring. As a member of the Carpet One Floor & Home cooperative, we are able to offer popular name brand floors. Our featured luxury vinyl flooring brands are Invincible™, Earthscapes™, and VERÓSTONE™, all of which are Carpet One exclusives. Stop by one of our showrooms located in Rochester or Victor, NY to see our entire collection of flooring.

  1. Invincible H2O luxury vinyl flooring
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    Invincible H2O is waterproof, kid-proof, and pet-proof.

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  2. invincible xt
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    Invincible XT features a rigid core construction.

    Invincible XT chevron-arrow-right
  3. Invincible LVP
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    Invincible LVT is a durable alternative to wood and stone.

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Learn More About Luxury Vinyl Flooring

invincible lvp luxury vinyl plank in bedroom

Available Luxury Vinyl Brands

Being a member of the world’s largest floor covering cooperative allows us to carry some of the best name brands in the industry. We even carry Carpet One exclusives, so you can shop with us confidently knowing you’re selecting a quality product.

Luxury Vinyl Brands
karndean LVP

Wood Look Luxury Vinyl

Wood looking flooring is the latest trend, and luxury vinyl is no exception. It has the ability to look and feel just like a real plank of wood, but has the durability you have come to expect from luxury vinyl.

Learn About Wood Look Vinyl
Karndean looselay

Luxury Vinyl Plank

Get the authentic look of hardwood with more durability. Learn more about luxury vinyl plank flooring here.

Learn About Luxury Vinyl Planks
Invincible H2O vinyl flooring

Waterproof Flooring

All luxury vinyl flooring options are water resistant, and many are considered waterproof. Learn more about waterproof flooring.

What Is Waterproof Flooring? chevron-arrow-right

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